Stock images and videos are a great way to add visual interest and appeal to your website. But with so many different stock photo websites and millions of photos to choose from, it can be hard to know where to start.
In this post, StockShiba shares 5 tips for choosing stock photos that will help you create a visually appealing and engaging website.
Tip 1: Consider Your Target Audience
The first step to choosing the right stock photos is to consider your target audience. What kind of photos will appeal to them? What are their interests and needs?
For example, if you’re targeting a business audience, you’ll want to choose photos that are professional and polished. If you’re targeting a younger audience, you might want to choose photos that are more playful and fun.
Tip 2: Choose The Licensing That Fits Your Needs
There are two main types of stock photo licensing: royalty-free and rights-managed.
Royalty-free photos can be used for almost any purpose, as many times as you like. They’re a good option if you’re on a budget or if you’re not sure how you’ll use the photos.
Rights-managed photos give you more control over how the photos are used. You’ll typically pay a higher price for rights-managed photos, but you’ll also have the option to license the content exclusively, knowing that you’re the only one who can use the stock media. Learn more about standard, extended & exclusivity licenses.
Tip 3: Use high-quality photos
Low-quality photos will make your website look a bit unprofessional. When choosing stock photos, make sure they’re high-resolution and clear.
Tip 4: Vary your photo selection
Don’t use the same type of photo over and over again. Mix and match different types of photos or videos to create a visually appealing and engaging website.
For example, you might use a combination of people photos, landscape photos, and product photos. This will help to keep your website interesting and visually stimulating.
Tip 5: Update your photos regularly
Keep your website looking fresh with new photos. You can do this by regularly adding new photos or by rotating the photos you already have.
Updating your photos will help to keep your website looking current and interesting.
By following these tips, you can choose stock photos that will help you create a visually appealing and engaging website.
