In today’s society, diversity and inclusion are becoming increasingly important values for consumers. This is why it’s crucial for companies to include diversity in their advertising campaigns. In this article, we’ll explore 10 different ways why diversity in advertisement matters and the statistics that support them.
Reflects the Real World
One of the most important reasons why diversity in advertisement matters is that it reflects the real world. Advertisements that only feature one type of person or group can be alienating to people who don’t see themselves represented. According to a study by Google and Ipsos, 64% of respondents took action after seeing an ad they considered to be diverse or inclusive.
Attracts a Diverse Audience
Diversity in advertising can attract a diverse audience. In fact, 70% of consumers say they are more likely to purchase from a brand that promotes diversity and inclusion, according to a study by Edelman. By creating advertising campaigns that feature people from all walks of life, companies can reach a wider audience and increase their customer base.
Increases Brand Loyalty
When a company shows a commitment to diversity and inclusion in their advertising campaigns, it can lead to increased brand loyalty. In fact, 71% of consumers say they would switch to a brand that demonstrates more inclusive values, according to a study by Accenture. This shows that customers are looking for companies that align with their values and beliefs.
Encourages Inclusivity in Society
Diversity in advertising can encourage inclusivity in society. When people see ads that feature diverse individuals and groups, it can help to break down stereotypes and promote acceptance. According to a study by Kantar, 78% of respondents believe that ads can play a role in reducing prejudice and discrimination.
Promotes Equality
Advertising campaigns that promote diversity can also promote equality. By featuring people from all backgrounds and walks of life, companies can demonstrate their commitment to treating everyone fairly and equally. A study by LinkedIn found that 81% of people believe that diversity in advertising is important for promoting equality.
Connects with Consumers on a Personal Level
When companies feature diverse individuals in their advertising campaigns, it can help to connect with consumers on a personal level. According to a study by Facebook IQ, 63% of consumers said they feel more favorable about a brand when it promotes diversity and inclusion.
Reduces Stereotyping
By featuring diverse individuals in their advertising campaigns, companies can help to reduce stereotyping. When people are exposed to diverse individuals and groups, it can help to break down preconceived notions and biases. A study by Nielsen found that ads that featured diversity were 25% more effective at reducing bias than those that didn’t.
Attracts and Retains Diverse Talent
Companies that promote diversity and inclusion in their advertising campaigns can also attract and retain diverse talent. A study by Glassdoor found that 67% of job seekers consider a diverse workforce to be an important factor when considering job offers. By promoting diversity in their advertising campaigns, companies can show that they value diversity and are committed to creating an inclusive workplace.
Creates a Positive Reputation
Finally, diversity in advertising can create a positive reputation for a company. By demonstrating a commitment to diversity and inclusion, companies can enhance their brand image and improve their reputation. A study by Cone Communications found that 87% of consumers will purchase a product because a company advocated for an issue they cared about.
Featuring diverse individuals in advertising campaigns can connect with consumers on a personal level, reduce stereotyping, attract and retain diverse talent, and create a positive reputation for a company. Let StockShiba help you find the perfect stock media and images today.
